:root{
    --violet:#6926C0;
    --violet-light:#8B4FE0;
    --violet-dark:#4E1A91;
    --violet-tint:#F5F1FB;
    --violet-tint-2:rgba(105,38,192,0.07);
    --ink:#151515;
    --ink-soft:#4A4A4A;
    --white:#FFFFFF;
    --line:#E7E4EE;
    --max:1240px;
    --font-head:'Bricolage Grotesque', sans-serif;
    --font-body:'Poppins', sans-serif;
  }
  *{box-sizing:border-box;margin:0;padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family:var(--font-body);
    color:var(--ink);
    background:var(--white);
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  img{max-width:100%;display:block;}
  a{color:inherit;text-decoration:none;}
  ul{list-style:none;}
  .wrap{max-width:var(--max);margin:0 auto;padding:0 32px;}
  section{position:relative;}

  h1,h2,h3{font-family:var(--font-head);font-weight:600;line-height:1.05;letter-spacing:-0.02em;}
  .eyebrow{
    font-family:var(--font-body);
    font-size:12.5px;
    font-weight:600;
    letter-spacing:0.14em;
    text-transform:uppercase;
    color:var(--violet);
    display:inline-flex;
    align-items:center;
    gap:10px;
    margin-bottom:20px;
  }
  .eyebrow::before{
    content:'';
    width:22px;height:1px;background:var(--violet);
    display:inline-block;
  }
  .eyebrow.on-dark{color:#C9A9F5;}
  .eyebrow.on-dark::before{background:#C9A9F5;}

  .btn{
    font-family:var(--font-body);
    font-weight:600;
    font-size:15px;
    padding:16px 30px;
    border-radius:2px;
    display:inline-flex;
    align-items:center;
    gap:10px;
    cursor:pointer;
    border:1px solid transparent;
    transition:all .25s ease;
    white-space:nowrap;
  }
  .btn-primary{background:var(--violet);color:var(--white);}
  .btn-primary:hover{background:var(--violet-dark);transform:translateY(-2px);}
  .btn-ghost-dark{border-color:rgba(255,255,255,0.35);color:var(--white);}
  .btn-ghost-dark:hover{border-color:var(--white);background:rgba(255,255,255,0.06);}
  .btn-ghost-light{border-color:rgba(21,21,21,0.2);color:var(--ink);}
  .btn-ghost-light:hover{border-color:var(--ink);background:rgba(21,21,21,0.04);}
  .btn-ghost-violet{border-color:rgba(105,38,192,0.35);color:var(--violet);}
  .btn-ghost-violet:hover{border-color:var(--violet);background:var(--violet-tint-2);}
  .link-arrow{
    font-weight:600;font-size:14.5px;color:var(--violet);
    display:inline-flex;align-items:center;gap:6px;
    position:relative;
  }
  .link-arrow svg{transition:transform .25s ease;}
  .link-arrow:hover svg{transform:translateX(4px);}

  /* dot grid backdrop */
  .dotgrid{
    position:absolute;inset:0;
    background-image:radial-gradient(rgba(255,255,255,0.14) 1px, transparent 1px);
    background-size:26px 26px;
    pointer-events:none;
  }
  .hero .dotgrid{
    background-image:radial-gradient(rgba(255,255,255,0.05) 1px, transparent 1px);
  }
  .dotgrid.violet-dots{background-image:radial-gradient(rgba(105,38,192,0.16) 1.4px, transparent 1.4px);}

  /* corner bracket motif */
  .brk{position:relative;}
  .brk::before,.brk::after{
    content:'';position:absolute;width:16px;height:16px;
    border-color:var(--violet);border-style:solid;border-width:0;
    opacity:0;transition:opacity .3s ease, width .3s ease, height .3s ease;
  }
  .brk::before{top:-1px;left:-1px;border-top-width:2px;border-left-width:2px;}
  .brk::after{bottom:-1px;right:-1px;border-bottom-width:2px;border-right-width:2px;}
  .brk:hover::before,.brk:hover::after{opacity:1;width:22px;height:22px;}

  /* ============ HEADER ============ */
  header{
    position:fixed;top:0;left:0;right:0;z-index:100;
    padding:22px 0;
    transition:all .35s ease;
  }
  header .wrap{display:flex;align-items:center;justify-content:space-between;}
  .logo{display:inline-flex;align-items:center;}
  .logo img{height:27px;width:auto;display:block;}
  header.scrolled{background:rgba(21,21,21,0.92);backdrop-filter:blur(10px);padding:14px 0;border-bottom:1px solid rgba(255,255,255,0.08);}
  .nav-right{display:flex;align-items:center;gap:32px;}
  nav ul{display:flex;gap:34px;}
  nav a{font-size:14.5px;font-weight:500;color:rgba(255,255,255,0.85);transition:color .2s ease;}
  nav a:hover{color:var(--white);}
  .nav-cta{display:none;}
  .burger{display:none;flex-direction:column;gap:5px;cursor:pointer;z-index:200;background:none;border:none;}
  .burger span{width:24px;height:2px;background:var(--white);display:block;}

  /* language switch */
  .lang-switch{
    position:relative;
    display:inline-flex;
    align-items:center;
    border:1px solid rgba(255,255,255,0.25);
    border-radius:999px;
    padding:3px;
  }
  .lang-switch::before{
    content:'';
    position:absolute;top:3px;left:3px;
    width:calc(50% - 3px);height:calc(100% - 6px);
    background:var(--violet-light);
    border-radius:999px;
    transition:transform .3s cubic-bezier(.4,0,.2,1);
    z-index:1;
  }
  .lang-switch.en::before{transform:translateX(100%);}
  .lang-opt{
    position:relative;z-index:2;
    font-family:var(--font-body);
    font-size:12px;font-weight:600;letter-spacing:0.04em;
    background:none;border:none;cursor:pointer;
    padding:6px 14px;border-radius:999px;
    color:rgba(255,255,255,0.55);
    transition:color .25s ease;
    min-width:38px;
    display:inline-flex;align-items:center;justify-content:center;
    text-decoration:none;
  }
  .lang-opt.active{color:var(--white);cursor:default;}
  .mobile-nav .lang-switch{align-self:flex-start;}

  /* ============ HERO ============ */
  .hero{
    background:var(--ink);
    color:var(--white);
    padding:190px 0 130px;
    position:relative;
    overflow:hidden;
  }
  .hero .glow{
    position:absolute;top:-200px;right:-150px;width:700px;height:700px;
    background:radial-gradient(circle, rgba(105,38,192,0.35) 0%, transparent 70%);
    pointer-events:none;
  }
  .hero-inner{position:relative;z-index:2;max-width:920px;}
  .hero h1{
    font-size:clamp(2.6rem, 5.4vw, 4.6rem);
    color:var(--white);
    margin-bottom:32px;
  }
  .hero h1 em{font-style:normal;color:var(--violet-light);}
  .hero p{
    font-size:18px;line-height:1.7;color:rgba(255,255,255,0.72);
    max-width:640px;margin-bottom:16px;
  }
  .hero-ctas{display:flex;gap:18px;margin-top:44px;flex-wrap:wrap;}
  .hero-meta{
    display:flex;gap:56px;margin-top:90px;padding-top:36px;
    border-top:1px solid rgba(255,255,255,0.12);
    flex-wrap:wrap;
  }
  .hero-meta div p:first-child{font-family:var(--font-head);font-size:clamp(2.4rem, 4vw, 5rem);font-weight:600;color:var(--white);letter-spacing:-0.01em;}
  .hero-meta div p:last-child{font-size:13.5px;color:rgba(255,255,255,0.55);margin-top:8px;}

  /* ============ BIG BREAK HEADLINE ============ */
  .section-head{max-width:780px;margin-bottom:64px;}
  .section-head h2{font-size:clamp(2.1rem, 4.6vw, 3.6rem);color:var(--ink);}
  .section-head p{font-size:17px;line-height:1.75;color:var(--ink-soft);margin-top:22px;max-width:640px;}
  .section-head.center{margin-left:auto;margin-right:auto;text-align:center;}
  .section-head.on-dark h2{color:var(--white);}
  .section-head.on-dark p{color:rgba(255,255,255,0.65);}

  /* ============ SERVICES ============ */
  .services{padding:130px 0;background:var(--white);}
  .svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);}
  .svc-card{
    background:var(--white);
    padding:44px 38px;
    display:flex;flex-direction:column;
    transition:background .3s ease;
  }
  .svc-card:hover{background:var(--violet-tint);}
  .svc-icon{
    width:48px;height:48px;
    display:flex;align-items:center;justify-content:center;
    border:1.5px solid var(--violet);border-radius:2px;
    margin-bottom:28px;
    color:var(--violet);
  }
  .svc-card h3{font-size:21px;font-weight:600;margin-bottom:14px;color:var(--ink);}
  .svc-card p{font-size:14.5px;line-height:1.7;color:var(--ink-soft);flex-grow:1;margin-bottom:24px;}

  /* ============ WHY DEXT ============ */
  .why{background:var(--ink);color:var(--white);padding:150px 0;position:relative;overflow:hidden;}
  .why .ghost-text{
    position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
    font-family:var(--font-head);font-weight:800;
    font-size:min(32vw, 480px);
    color:transparent;
    -webkit-text-stroke:1px rgba(255,255,255,0.055);
    white-space:nowrap;
    pointer-events:none;
    letter-spacing:-0.03em;
    z-index:0;
  }
  .why-inner{position:relative;z-index:2;}
  .why-top{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:32px;margin-bottom:70px;}
  .why-top .section-head{margin-bottom:0;}
  .why-list{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid rgba(255,255,255,0.14);}
  .why-item{
    display:flex;align-items:flex-start;gap:18px;
    padding:26px 20px 26px 0;
    border-bottom:1px solid rgba(255,255,255,0.14);
  }
  .why-item:nth-child(odd){border-right:1px solid rgba(255,255,255,0.14);padding-right:40px;}
  .why-item:nth-child(even){padding-left:40px;}
  .why-item svg{flex-shrink:0;margin-top:3px;color:var(--violet-light);}
  .why-item p{font-size:16.5px;font-weight:500;color:rgba(255,255,255,0.92);}

  /* ============ CASES CTA BAND ============ */
  .cases{background:var(--violet);color:var(--white);padding:110px 0;position:relative;overflow:hidden;}
  .cases-inner{display:flex;justify-content:space-between;align-items:center;gap:40px;flex-wrap:wrap;position:relative;z-index:2;}
  .cases h2{font-size:clamp(2rem,4vw,3.1rem);color:var(--white);max-width:560px;}
  .cases-right{max-width:400px;}
  .cases-right p{font-size:16px;line-height:1.7;color:rgba(255,255,255,0.85);margin-bottom:28px;}

  /* ============ SECTORS ============ */
  .sectors{padding:130px 0;background:var(--white);}
  .sector-tags{display:flex;flex-wrap:wrap;gap:14px;}
  .sector-tag{
    font-size:14.5px;font-weight:500;
    padding:14px 26px;
    border:1px solid var(--line);
    border-radius:2px;
    color:var(--ink);
    transition:all .25s ease;
  }
  .sector-tag:hover{border-color:var(--violet);color:var(--violet);background:var(--violet-tint);}

  /* ============ CLIENTS ============ */
  .clients{padding:110px 0 130px;background:var(--violet-tint);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
  .clients-top{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;flex-wrap:wrap;margin-bottom:60px;}
  .clients-top .section-head{margin-bottom:0;}
  .logo-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);}
  .logo-slot{
    background:var(--white);
    height:120px;
    display:flex;align-items:center;justify-content:center;
    filter:grayscale(1);opacity:0.55;
    transition:all .3s ease;
  }
  .logo-slot:hover{filter:grayscale(0);opacity:1;}
  .logo-slot svg{width:80px;height:36px;color:var(--ink);}
  .logo-slot:hover svg{color:var(--violet);}

  /* ============ PROCESS ============ */
  .process{padding:150px 0;background:var(--ink);color:var(--white);}
  .process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative;}
  .process-grid::before{
    content:'';position:absolute;top:34px;left:0;right:0;height:1px;
    background:rgba(255,255,255,0.14);
  }
  .process-step{padding:0 30px 0 0;position:relative;}
  .process-num{
    font-family:var(--font-head);font-size:15px;font-weight:600;
    width:68px;height:68px;border-radius:50%;
    border:1.5px solid var(--violet-light);
    display:flex;align-items:center;justify-content:center;
    background:var(--ink);color:var(--violet-light);
    position:relative;z-index:2;margin-bottom:34px;
  }
  .process-step h3{font-size:20px;font-weight:600;margin-bottom:14px;color:var(--white);}
  .process-step p{font-size:14.5px;line-height:1.7;color:rgba(255,255,255,0.62);}

  /* ============ FINAL CTA ============ */
  .final-cta{padding:170px 0;background:var(--white);text-align:center;position:relative;}
  .final-cta h2{font-size:clamp(2.3rem,5.6vw,4.4rem);max-width:820px;margin:0 auto 30px;color:var(--ink);}
  .final-cta p{font-size:17.5px;color:var(--ink-soft);max-width:560px;margin:0 auto 44px;line-height:1.7;}

  /* ============ FOOTER ============ */
  footer{background:var(--ink);color:rgba(255,255,255,0.6);padding:80px 0 34px;}
  .footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:50px;padding-bottom:60px;border-bottom:1px solid rgba(255,255,255,0.1);}
  .footer-top .logo{margin-bottom:18px;}
  .footer-top > div:first-child p{font-size:14.5px;line-height:1.7;max-width:280px;color:rgba(255,255,255,0.5);}
  .footer-col h4{font-family:var(--font-body);font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.1em;color:rgba(255,255,255,0.85);margin-bottom:20px;}
  .footer-col ul li{margin-bottom:13px;}
  .footer-col a{font-size:14.5px;color:rgba(255,255,255,0.55);transition:color .2s ease;}
  .footer-col a:hover{color:var(--white);}
  .footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:30px;flex-wrap:wrap;gap:16px;}
  .footer-bottom p{font-size:13px;color:rgba(255,255,255,0.4);}
  .footer-social{display:flex;gap:16px;}
  .footer-social a{width:36px;height:36px;border:1px solid rgba(255,255,255,0.15);border-radius:50%;display:flex;align-items:center;justify-content:center;transition:all .25s ease;}
  .footer-social a:hover{border-color:var(--violet-light);color:var(--violet-light);}

  /* reveal on scroll */
  .reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease, transform .7s ease;}
  .reveal.in{opacity:1;transform:translateY(0);}

  /* ============================================================
   NUEVO — agregar a style.css
   Estilos para landing pages de líneas de negocio
   (usado en marketing-digital.html / digital-marketing.html)
   ============================================================ */

/* ---------- Hero variante violeta (landing de servicio) ---------- */
.hero.hero-violet{
  background: linear-gradient(135deg, var(--ink) 0%, var(--violet-dark) 100%);
}
.hero.hero-violet .glow{
  background: radial-gradient(circle, rgba(255,255,255,0.22) 0%, transparent 70%);
}
.hero.hero-violet .dotgrid{
  background-image: radial-gradient(rgba(255,255,255,0.12) 1px, transparent 1px);
}
.hero.hero-violet .eyebrow.on-dark{ color:#FFFFFF; }
.hero.hero-violet .eyebrow.on-dark::before{ background:#FFFFFF; }
.hero.hero-violet .hero-meta{ border-top-color: rgba(255,255,255,0.22); }

/* Subheadline grande dentro del hero (H2-style, entre el H1 y el párrafo) */
.hero .hero-subhead{
  font-family: var(--font-head);
  font-weight: 500;
  font-size: clamp(1.3rem, 2.4vw, 1.75rem);
  line-height: 1.4;
  color: rgba(255,255,255,0.92);
  max-width: 680px;
  margin-bottom: 26px;
}

/* ---------- FAQ (acordeón) ---------- */
.faq{ padding:130px 0; background:var(--white); }
.faq-list{ border-top:1px solid var(--line); }
.faq-item{ border-bottom:1px solid var(--line); }
.faq-question{
  width:100%;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;
  padding:28px 4px;
  background:none;
  border:none;
  cursor:pointer;
  text-align:left;
  font-family:var(--font-head);
  font-size:19px;
  font-weight:600;
  color:var(--ink);
  transition:color .2s ease;
}
.faq-question:hover{ color:var(--violet); }
.faq-icon{
  position:relative;
  width:20px;height:20px;
  flex-shrink:0;
}
.faq-icon::before,
.faq-icon::after{
  content:'';
  position:absolute;
  background:var(--violet);
  transition:transform .3s ease, opacity .3s ease;
}
.faq-icon::before{
  top:50%;left:0;
  width:100%;height:1.5px;
  transform:translateY(-50%);
}
.faq-icon::after{
  left:50%;top:0;
  width:1.5px;height:100%;
  transform:translateX(-50%);
}
.faq-item.open .faq-icon::after{
  transform:translateX(-50%) rotate(90deg);
  opacity:0;
}
.faq-answer{
  max-height:0;
  overflow:hidden;
  transition:max-height .35s ease;
}
.faq-answer p{
  padding:0 4px 28px;
  max-width:720px;
  font-size:15.5px;
  line-height:1.75;
  color:var(--ink-soft);
}

@media (max-width:768px){
  .faq{ padding:90px 0; }
  .faq-question{ font-size:17px; }
}


  @media (prefers-reduced-motion: reduce){
    .reveal{opacity:1;transform:none;transition:none;}
    html{scroll-behavior:auto;}
  }

  /* ============ MOBILE ============ */
  @media (max-width:980px){
    .svc-grid{grid-template-columns:repeat(2,1fr);}
    .why-list{grid-template-columns:1fr;}
    .why-item:nth-child(odd){border-right:none;padding-right:0;}
    .why-item:nth-child(even){padding-left:0;}
    .logo-grid{grid-template-columns:repeat(3,1fr);}
    .process-grid{grid-template-columns:1fr 1fr;gap:50px 30px;}
    .process-grid::before{display:none;}
    .footer-top{grid-template-columns:1fr 1fr;gap:40px 30px;}
  }
  @media (max-width:768px){
    nav ul,.nav-cta,header .lang-switch{display:none;}
    .burger{display:flex;}
    .wrap{padding:0 22px;}
    .hero{padding:150px 0 90px;}
    .hero-meta{gap:34px;}
    .svc-grid{grid-template-columns:1fr;}
    .cases-inner{flex-direction:column;align-items:flex-start;}
    .logo-grid{grid-template-columns:repeat(2,1fr);}
    .process-grid{grid-template-columns:1fr;gap:44px;}
    .footer-top{grid-template-columns:1fr;gap:38px;}
    .why{padding:100px 0;}
    .services,.sectors,.clients,.final-cta{padding-top:90px;padding-bottom:90px;}
    .process{padding:100px 0;}
  }

  /* mobile nav overlay */
  .mobile-nav{
    position:fixed;inset:0;background:var(--ink);z-index:150;
    display:flex;flex-direction:column;justify-content:center;padding:0 32px;
    transform:translateX(100%);transition:transform .4s ease;
  }
  .mobile-nav.open{transform:translateX(0);}
  .mobile-nav ul{display:flex;flex-direction:column;gap:26px;margin-bottom:40px;}
  .mobile-nav a{font-family:var(--font-head);font-size:30px;font-weight:600;color:var(--white);}